![]() We can see that in the “Change” column, there’s been a significant drop for this website’s top keyword, “yamaha motorcycles.” I like to compare keywords year on year (YoY), so let’s add a YoY “Compare” filter. To do this, head to the Organic keywords report in Site Explorer. Once you’ve established a significant drop in organic traffic, you’ll want to know which of your website’s keywords have lost rankings. If your website’s organic traffic drop does align exactly with an update, then a Google update has likely impacted you.ģ. In this situation, it’s usually best to keep investigating. So we can’t say that this algorithm update caused the drop. It may have contributed to the loss of traffic, but we can also see that the exact date of the organic traffic drop doesn’t align with the release of this update. The March 2023 Core Update roughly aligns here. Let’s zoom in and change the timeline to “1Y,” hovering our cursor around the time of the drop. Let’s see if we can work out why this happened. I’ve highlighted the most recent traffic drop for this website. Set the timeline to “All” and “Weekly.” This helps you to see the complete timeline for the organic traffic, giving you a better idea of how significant the drop is.Plug in your domain and scroll down to the Overview 2.0 chart.To check your organic traffic in Site Explorer, you can: Once you’ve established there’s been a Google update, you’ll need to check its date against your total organic traffic to see if there’s been a drop at the same time. Check your organic traffic in Ahrefs’ Site Explorer
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